Smarack

Lady Smarack

About Esmeralda Pareja

Fashion is the Extension of Imagination:

Perfectionist, objective observant, sincere and above all spontaneous, Esmeralda has built on her experiences by working with different companies, while always following a positive philosophy.
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  • Born in Strasbourg (France),...

    the child of a Spanish artist mother, she started travelling and drawing at a very early age. She lived her childhood mostly between Berlin (Germany) and Conil de la Frontera (Spain) surrounded by various fabrics and paintings of her mother, who was her biggest Muse. The great contrast between both cities of her childhood also enlarged her cultural and artistic mind.

  • With a desire to discover more cultures,...

    she embarked on an international business career in Strasbourg. However, her artistic soul was stirring and thus with no hesitation, she left to Brussels in order to make her dream come true: to become a Fashion Designer.

  • During those three years studying in Brussels...

    she discovered the Art Nouveau, and was integrated into the fashion world. She designed successfully unique creations for the Fantasy Film Festival and for the Bouglione Circus. She also took part in catwalks, and did her work experience in an Haute Couture company in Berlin. Her most enriching experience was her first public fashion show, with her haute couture collection, inspired by Chess game. This was when she realized that being a fashion designer would always be her passion.

  • She returned to her roots in Barcelona...

    and worked for CUSTO BARCELONA. Following her experience at Custo Barcelona, she created a fashion shoe collection for Juba Trading Portugal.

  • In order to improve her technical and creative skills as a designer,...

    she integrated into the team at Levi Strauss Europe in Brussels. After this, she joined the pioneer team in Amsterdam to build up LEVI'S XX with amazing brands LVC (Levi's Vintage Clothing) and LMC (Levi's Made and Crafted).

  • Following her ever-present need for quality growing experience,...

    she worked for BVBA 32 in Antwerp for the luxury prêt-a-porter brand, Thimister.

  • Finally, the moment to explore new challenges arrived...

    The dream of an 8 year old girl had to become reality, so, in March 2013, she decided to launch her very own brand,SMARACK.

  • Since then,...

    she has participated in several catwalks and designer tradeshows.

  • Now,her brand SMARACK and tailoring service continues to grow,...

    as builds a powerful reputation in the design world. She is freelancing and consulting other major design brands.



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